Seo mistakes

Search engine optimization tricks will not gain you any benefit, only penalties. Soon after someone discovers a trick that increases their websites position in search engine results the major search engines will change their algorithms to prevent the trick from working. Moreover, search engines are likely to penalize websites that make use of penalties. Major search engines, having identified a website employing tricks, will investigate any websites affiliated to the website using the trick, and often penalize all of the affiliated websites. This is particular true for SEOs, who can find all of the websites they have optimized with tricks to be penalized.

Reciprocal linking continues to be one of the best ways of gaining topic related backlinks to your website. Reciprocal linking is the process of website A linking to website B, and website B linking to website A. Although reciprocal links are less value able today than in the past, they are still important.

Reciprocal linking today

At the time of writing this (April 2007) reciprocal linking is an effective way of gaining backlinks with websites with topics related to your own. One-way links from topic related websites are ideal, but reciprocal links are still value able. Search engines such as Google have reduced the value of reciprocal links with topic related websites. However, reciprocal links with non-topic related websites can attract a penalty now, so you are advised to avoid these.

Link exchange schemes are old news. Using them will not benefit your website, but will probably attract a penalty.

Don't over optimize a webpage for a keyword, or keyword phrase, or the search engines will frown upon you.

Don't over tweak your keywords

Whilst optimizing a webpage for keywords is an important part of SEO, many SEOs and webmasters spend too much time writing and tweaking content hoping to get better results from keyword tweaking alone. This is a common mistake. The more time that you spend on tweaking keywords, leaves you with less time getting more backlinks, writing new content and analysing what else needs attention on your website(s).

Whilst tweaking your website for SEO purposes it is easy to make mistakes that will have a detrimental effect to your SEO effort.