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Promoting a website

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Promoting a website is vital to it's success. There are many ways to promote a website, and the best approaches to take vary on the type of website you are promoting, and the types of visitors you wish to attract. Lets look at the various promotional techniques:

Technique Description Example website Good Bad
Search engine optimization SEO is a great way of attracting regular visitors from search engine searches. SEO takes a lot of time initially, to revise and update your website. However, over time you can attract a high volume of regular targeted visitors to your website. This web site. Most of the visitors are from search engine searches.
  • Free (if you complete the work yourself).
  • Can generate massive numbers of visitors for certain topics
  • Success is reliant on search engines, who constantly change their rules.
  • Lots of competitors already using SEO
Internet advertising Advertising your website on the internet can bring great numbers of targeted visitors. There are many places to advertise. Some of the easiest and best value are Google's Adsense and Yahoo's pay-per-click systems.  
  • Can generate large numbers of topic targeted visitors
  • Google and Yahoo systems are easy to use and budget
  • Can be expensive
  • Takes an amount of regular administration
Affiliate programs If you sell a service, using an affiliate program can generate lots of new leads. For most simple products an existing affiliate program such as Commission Junction is the best solution.

Amazon.com - a large number of Amazon's sales are generated by affiliates

  • Can generate large numbers of leads
  • Affiliate systems take time to create or setup
Non-internet advertising Advertising a website and its services on television, radio or in printed media can generate great numbers of targeted leads. eBay and MSN have been advertising for several years. eBay, Yahoo and MSN
  • Can generate large numbers of targeted leads. Television advertising is good for developing a brand name
  • Normally very expensive
  • Can be difficult to assess the return on investment
Word of mouth Word of mouth has always been, and will continue to be one of the best forms of promotion. Websites such as Google and Amazon relied on word of mouth for much of their early success  
  • Free and takes no time from yourself
  • Takes time for word to spread

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