Promoting a website
Related topics: Webmaster articles.
Promoting a website is vital to it's success. There are many ways to promote a website, and the best approaches to take vary on the type of website you are promoting, and the types of visitors you wish to attract. Lets look at the various promotional techniques:
| Technique | Description | Example website | Good | Bad |
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| Search engine optimization | SEO is a great way of attracting regular visitors from search engine searches. SEO takes a lot of time initially, to revise and update your website. However, over time you can attract a high volume of regular targeted visitors to your website. | This web site. Most of the visitors are from search engine searches. |
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| Internet advertising | Advertising your website on the internet can bring great numbers of targeted visitors. There are many places to advertise. Some of the easiest and best value are Google's Adsense and Yahoo's pay-per-click systems. |
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| Affiliate programs | If you sell a service, using an affiliate program can generate lots of new leads. For most simple products an existing affiliate program such as Commission Junction is the best solution. |
Amazon.com - a large number of Amazon's sales are generated by affiliates |
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| Non-internet advertising | Advertising a website and its services on television, radio or in printed media can generate great numbers of targeted leads. eBay and MSN have been advertising for several years. | eBay, Yahoo and MSN |
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| Word of mouth | Word of mouth has always been, and will continue to be one of the best forms of promotion. Websites such as Google and Amazon relied on word of mouth for much of their early success |
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